Lidl Ubuholandi bugabanya ibiciro ku biribwa bishingiye ku bimera, bizana inyama zivanze

Lidl Ubuholandi buzagabanya burundu ibiciro ku nyama zishingiye ku bimera n’ibisimbuza amata, bigatuma bingana cyangwa bihendutse kuruta ibikomoka ku nyamaswa gakondo.

Iyi gahunda igamije gushishikariza abaguzi guhitamo imirire irambye mu bijyanye n’ibidukikije bigenda byiyongera.

Lidl ibaye kandi supermarket ya mbere yatangije ibicuruzwa bivangwa n’inyama bivanze, bigizwe na 60% by’inka zokejwe na proteine ​​40%. Hafi ya kimwe cya kabiri cyabaturage b’Ubuholandi barya inyama zinka zokejwe buri cyumweru, bikerekana amahirwe akomeye yo guhindura ingeso zabaguzi.

Jasmijn de Boo, Umuyobozi mukuru wa ProVeg International ku isi, yashimye itangazo rya Lidl, avuga ko ari “ihinduka rikomeye” mu bucuruzi bw’ubucuruzi ku buryo burambye bw’ibiribwa.

De Boo yagize ati: "Mu guteza imbere cyane ibiribwa bishingiye ku bimera binyuze mu kugabanya ibiciro no gutanga ibicuruzwa bishya, Lidl itanga urugero ku yandi masoko."

Ubushakashatsi buherutse gukorwa na ProVeg bwerekana ko igiciro gikomeje kuba inzitizi yambere kubaguzi urebye amahitamo ashingiye ku bimera. Ibyavuye mu bushakashatsi bwakozwe mu 2023 byagaragaje ko abaguzi bafite amahirwe menshi yo guhitamo ubundi buryo bushingiye ku bimera iyo biguzwe ku buryo bwo guhangana n’ibikomoka ku nyamaswa.

Mu ntangiriro z'uyu mwaka, ubundi bushakashatsi bwerekanye ko inyama zishingiye ku bimera n’ibikomoka ku mata muri rusange bihendutse kurusha bagenzi babo basanzwe muri za supermarket nyinshi zo mu Buholandi.

Martine van Haperen, impuguke mu buzima n’imirire muri ProVeg mu Buholandi, yagaragaje ingaruka ebyiri z’ibikorwa bya Lidl. Ati: "Muguhuza ibiciro byibicuruzwa bishingiye ku bimera n’inyama n’amata, Lidl ikuraho neza inzitizi nyamukuru yo kwakirwa."

Yabisobanuye agira ati: “Byongeye kandi, kwinjiza ibicuruzwa bivanze bifasha abakoresha inyama gakondo bitabaye ngombwa ko bahindura imirire yabo.”

Lidl igamije kongera ibicuruzwa bya poroteyine bishingiye ku bimera bigera kuri 60% muri 2030, bikagaragaza inzira nini mu nganda z’ibiribwa zigana ku buryo burambye. Ibicuruzwa bivangwa n’inyama bivanze bizaboneka mu maduka yose ya Lidl mu Buholandi, bigurwa? 2.29 kuri 300g.

Gukora ingendo

Mu Kwakira umwaka ushize, urunigi rwa supermarket rwatangaje ko rwamanuye ibiciro by’uruganda rwa Vemondo rushingiye ku bimera kugira ngo bihuze n’ibiciro by’ibicuruzwa bikomoka ku nyamaswa bigereranywa n’ububiko bwabyo bwose mu Budage.

Uyu mucuruzi yavuze ko iki cyemezo kigizwe n’ingamba zacyo zita ku mirire, zirambye, zakozwe mu ntangiriro z'umwaka.

Umuyobozi mukuru w’ibicuruzwa bya Lidl, Christoph Graf, yagize ati: "Gusa niba dushoboje abakiriya bacu gufata ibyemezo byo kugura byimazeyo kandi birambye no guhitamo neza dushobora gufasha guhindura ihinduka ryimirire irambye".

Muri Gicurasi 2024, Lidl mu Bubiligi yatangaje gahunda yayo ikomeye yo kugurisha kabiri ibicuruzwa bikomoka kuri poroteyine zishingiye ku bimera bitarenze 2030.

Mu rwego rwo gufata ingamba, umucuruzi yashyize mu bikorwa igabanuka ry’ibiciro ku bicuruzwa bya poroteyine bishingiye ku bimera, agamije gutuma ibiribwa bishingiye ku bimera bigera ku baguzi.

Ibyavuye mu bushakashatsi

Muri Gicurasi 2024, Lidl yo mu Buholandi yatangaje ko kugurisha inyama z’inyama ziyongereye igihe zashyizwe hafi y’ibicuruzwa by’inyama gakondo.

Ubushakashatsi bushya bwakozwe na Lidl mu Buholandi, bwakozwe ku bufatanye na kaminuza ya Wageningen n'Ikigo gishinzwe umutungo ku isi, bwerekanaga ko inyama z’inyama zashyizwe ku gikoni cy’inyama - hiyongereyeho ibikomoka ku bimera - mu gihe cy’amezi atandatu mu maduka 70.

Ibisubizo byerekanye ko Lidl yagurishije impuzandengo ya 7% yinyongera zinyama mugihe cyindege.