Lidl Ubuholandi bugabanya ibiciro kubiryo bishingiye ku gihingwa, kumenyekanisha inyama zivanze

Umudozi wa lidl azaza ibiciro biri hasi cyane ku nyama zayo zishingiye ku gihingwa no gusimbuza amata, bigatuma bingana cyangwa bihendutse kuruta ibicuruzwa gakondo.

Iyi gahunda igamije gushishikariza abaguzi gukurikiza amahitamo arambye mu buryo burambye hagati yo gukura ibibazo byibidukikije.

Umucyo nawo uhinduka supermarket yambere yo gutangiza ibicuruzwa byinyama zavuyemo ikomoka ku nyamaswa, zigizwe ninka za 60% na peteroli 40%. Hafi ya kimwe cya kabiri cyabaturage bo mu Buholandi bamarana inyama z'inka mu cyumweru, bagaragaza umwanya muto wo guhindura ingeso z'umuguzi.

Jasmijn de Boo, Umuyobozi mukuru wisi yose, yashimye itangazo rya lidl, ashimangira ko ari "shift ikomeye cyane" muburyo bwo kugurisha kugirango ibiryo birambye.

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Deo yavuze ati: "Muguteza imbere cyane ibiryo bishingiye ku gihingwa binyuze mu kugabanya ibiciro n'amaturo ahinnye, imyenda ishyiraho urugero rw'indi subuke."

Ikigereranyo cya vuba cyerekana ko ikiguzi gikomeza kuba inzitizi yibanze kubaguzi urebye amahitamo ashingiye ku gihingwa. Ibyavuye mu bushakashatsi bwakozwe na 2023 byagaragaje ko abaguzi bashoboraga guhitamo ubundi buryo bushingiye ku gihingwa iyo batwaye guhangana n'ibikomoka ku nyamaswa.

Mu ntangiriro z'uyu mwaka, ubundi bushakashatsi bwerekanye ko inyama zishingiye ku gihingwa n'ibicuruzwa bishingiye ku gihingwa ubusanzwe bihendutse kurusha bagenzi babo basanzwe muri supermarket nyinshi z'Ubuholandi.

MARtine Van Hapren, impuguke mu buzima no ku mirire mu bijyanye n'u Buholandi, yagaragaje ingaruka ebyiri z'ibikorwa bya lidl. "Muguhuza ibiciro by'ibicuruzwa bishingiye ku gihingwa hamwe n'inyama na bitana, umwenda ukuraho neza inzitizi y'ingenzi."

Yabisobanuye agira ati: "Byongeye kandi, intangiriro y'ibicuruzwa bivuye ku bicuruzwa gakondo by'amye gakondo udasabye impinduka mu ngeso zabo zo kurya."

Umucyo ugamije kongera igurisha rya proteine ​​rishingiye ku gihingwa kugeza kuri 60% bitarenze 2030, byerekana inzira yagutse munganda zigamije kuramba. Ibicuruzwa bya Hybrid byo mu matungo bizaboneka mu bubiko bwose bw'umusozi mu Buholandi, bigizwe na? 2.29 kuri pake ya 300G.

Gukora

Tugarutse mu Kwakira umwaka ushize, uruniki rwa Supermarket rwatangaje ko rwamanuye ibiciro by'imikorere ya vemondo ishingiye ku bihingwa bishingiye ku bicuruzwa bikomoka ku matungo yatunganijwe mu Budage.

Umucuruzi yavuze ko kwimuka bigize ingamba zayo zifatika, zirambye zifatika, zateguwe mu ntangiriro z'umwaka.

Umuyobozi ushinzwe ibicuruzwa bya Christoph, ni bwo gusa niba dushoboza abakiriya bacu kubona ibyemezo byo kugura no kugura neza no guhitamo neza dushobora gufasha guhindura impinduka zikoreshwa mu mirire irambye ".

Muri Gicurasi 2024, Lidl Ububiligi yatangaje umugambi wo gukingurwa no kugurisha inshuro ebyiri ibicuruzwa bya poroteine ​​bishingiye ku bihingwa bitarenze 2030.

Mu rwego rw'ibi gikorwa, umucuruzi yashyize mu bikorwa kugabanuka kw'ibiciro bihoraho ku bicuruzwa bya poroteine ​​y'ibihingwa bishingiye ku gihingwa, bigamije gukora ibiryo bishingiye ku gihingwa bigera ku baguzi.

Ubushakashatsi

Muri Gicurasi 2024, Umupfundikizo Ubuholandi bwerekanye ko kugurisha inyama zabwo byiyongera mugihe bashyizwe kuruhande rwibicuruzwa gakondo.

Ubushakashatsi bushya buva kuri Lidl Ubuholandi, bukorerwa ku bufatanye na kaminuza ya Wageningen hamwe n'ibigo byisi bya Wageningen, bikaba byongeye gushyira ahagaragara inyama 'hiyongereyeho ibisigazwa by'ibikomoka ku bimera - hiyongereyeho amaduka 70.

Ibisubizo byerekanye ko lidl yagurishije impuzandengo ya 7% ubundi buryo bwinyama mugihe cyumuderevu.


Igihe cyo kohereza: Ukuboza-04-2024