Kubera ko Veganuary 2026 yagabanutse cyane kandi hari urusaku ruto rwo kwamamaza, bamwe bumvaga batuje cyane. Uko uburyohe bw'abaguzi bugenda buhinduka n'uburyo ibiryo bigenda bihinduka, ni gute ibirango bishobora gukora ibicuruzwa bishimishije by'ibimera kandi bimara igihe kirekire - mu gihe cya Veganuary na nyuma yaho? Melissa Bradshaw wo muri The Plant Base abivuga.
Ubwo ibiribwa n'ibinyobwa bishingiye ku bimera byari bigeze ku rwego rwo hejuru mu ntangiriro za 2020, Veganuary - ubukangurambaga ngarukamwaka bwo gushishikariza abaguzi kureka ibikomoka ku matungo muri Mutarama no mu yindi minsi - bwatanze udushya twinshi. Ibicuruzwa bishya byatangijwe byari byuzuye mu maduka, ijambo 'vegan' ryari riri hose kandi abacuruzi bashyigikiye ubucuruzi bwagutse n'urusaku rwinshi kandi rwizewe.
Isoko ry’ibiribwa byihuse ryo mu Bwongereza ni ryo ryayoboye mu gutangiza ibikorwa bikomeye nka Vegan Steak Bake ya Greggs (nyuma y’itangira rya Vegan Sausage Roll yayo izwi cyane kuri Veganuary 2019), Meatless Meatball Marinara ya Subway na pizza ya Papa Johns ya Jackfruit Pepperoni.
Ibi byashimishije abarya inyama z’inka n’abarya inyama ku nshuro ya mbere, byatanze ibiryo bishya bishimishije ku birinda inyama n’amata - amahitamo yashoboraga kuba meza ku bandi batari abarya inyama kandi atakiri ubwumvikane mu rwego rw’inyama rusanzwe.
Nyuma y'imyaka itandatu, urusaku rw'ibicuruzwa bishya byoherezwa mu mahanga rusa nkaho rudasobanutse - kandi abaguzi barimo kubyitabira. Nubwo ubwitabire bw'abarya ibikomoka ku bimera (Veganuary) bwakomeje kwiyongera kuva byatangizwa mu 2014, aho abantu bagera kuri miliyoni 25.8 bitabiriye ku isi umwaka ushize, benshi bemeza ko ibyo bavuga byatangiye kugabanuka.
Millie Wallage, ushinzwe iterambere ry'ubucuruzi mu ishyirahamwe ry'abacuruzi akaba n'ikigo gitanga ikirango cy'ibimera, yabwiye The Vegetarian Society.Ishingiro ry'Uruganda: “Mu myaka yashize, Veganuary byasobanuraga ibihe bikomeye byo mu maduka, gutangiza ibicuruzwa bishya, kugura ibintu bidasanzwe no kwishima cyane. Uyu mwaka, byumvwa nk'ibiyobowe cyane no kwamamaza, aho ibicuruzwa bishya byatangiye gutangwa bike kandi urusaku rugagabanuka cyane.”
Birumvikana ko uku kubura urusaku bitavuze ko nta kintu na kimwe kirimo kuba muri urwo rwego. Wallage yemeye ko guhindura amagambo bishobora kugira uruhare, agaragaza ko hafi 55% by'ibicuruzwa ubu bihitamo "ibicuruzwa bishingiye ku bimera" aho "ibikomoka ku bimera" mu rwego rwo gukurura abantu benshi kandi bigasa nkaho bidashyira imipaka.
Yatekereje ati: “Iyo mpinduka, hamwe n’abantu benshi barya ibikomoka ku bimera buri gihe, ishobora gutuma Veganuary yumva itameze nk’igihe cyo kwigaragaza kurusha mbere.”
Kugaruka kwa falafel
Ikintu gikunze kunengwa muri uyu mwaka, cyane cyane muri serivisi z'ibiribwa, ni ukubura ubushishozi mu gutangiza ibiryo bishya by’abarya inyama - nk'uko byari bimeze mu gihe falafel na hummus wraps byari byiganjemo ibiryo by’ibimera. Ubwoko buke butandukanye cyane n’ubwa mbere, ubwo inyama zahindukaga zari ku rwego rwo hejuru kandi ibiryo byihariye by’abarya inyama byazanye udushya nyatwo muri urwo rwego.
“Ibirango bigomba kumva icyo abaguzi basaba,” nk’uko byatangajwe na Wallage wo muri The Vegetarian Society. “Hari urwenya rumaze igihe ruvuga ko nta muntu wifuza indi falafel, atari ukubera ko falafel ari mbi, ahubwo ni ukubera ko ibitekerezo bimwe bikomeza gusubirwamo.”
Muri uyu mwaka, Subway yo mu 2026 ifite uburyo bwo kurya inyama z’abangavu (Veganuary) irimo patty ya falafel yavunitse, ikozwe mu bimera, ibimera n’ibirungo, mu gihe mbere hari ibicuruzwa bike byatanzwe n’urunigi rw’ibiryo by’abangavu (sub sandwich) birimo ibikomoka ku bimera aho gukoresha inyama z’inyama, inkoko n’inyama z’inka. Hagati aho, Starbucks UK iherutse kunengwa n’abatarya inyama batanyuzwe kubera gukuraho Beyond Meat Breakfast Sandwich yayo, ahubwo ikazanwamo falafel y’ibirayi bya epinari n’ibirayi by’amashaza.
Nicole Whittle, umuhanga mu gukora ibiryo by’abarya inyama uzwi nka 'Vegan Beauty Girl,' yanditse kuri Instagram ye ati: “Ntunyumve nabi, nkunda falafel ariko niba utekereza ko uzansanga muri Subway cyangwa Starbucks kubera ibiryo bisanzwe by’abarya inyama, uribeshya cyane. Nzaba ndi mu iduka ryanjye ry’ibiribwa ryo mu Burasirazuba bwo Hagati aho bihora biryoshye cyane.”
Hagati aho, amafunguro mashya ya Costa Coffee yo kurya ifunguro rya saa sita rya Veganuary 2026 – igitunguru cya bhaji n'isupu y'inyanya – byarushijeho gusuzugurwa n'abakoresha imbuga nkoranyambaga.
Izi nyamaswa zoroshye kandi zishingiye ku mboga zigaragaza impinduka zigana ku bicuruzwa byuzuye bikomoka ku biribwa mu nganda z’ibiribwa n’ibinyobwa bikomoka ku bimera. Mu myaka ya vuba aha, impungenge zikomeje kwiyongera ku biribwa bitunganywa cyane - ibiryo bikorerwa ku bwinshi byatunganyijwe cyane mu nganda kandi bikozwe mu rutonde rurerure rw’ibintu birimo inyongeramusaruro zakozwe mu buryo bwa sintetike, akenshi hagamijwe kugabanya ikiguzi - byatumye hamenyekana cyane ku nyama zikomoka ku bimera, nyinshi muri zo zirimo ibintu nk’ibirinda uburibwe n’ibibyimba kugira ngo haboneke imiterere nyayo nk’iy’inyama.
Iyi mpinduka ishobora gusobanura impamvu amasosiyete acuruza ibiryo asa nkaho ari kwitwara neza bitewe n’amahitamo azwi (cyangwa mu maso y’abantu benshi, arenze urugero) nka falafel yoroheje. Ariko, ibirango by’inyama nka Planted byashyizeho amahitamo yo "gutanga isuku" mu myaka ya vuba aha, akozwe mu rutonde rw’ibintu byoroshye, bigufi kandi byoroshye kugurisha.
Byongeye kandi, amahitamo adatunganyijwe cyane kandi yoroshye kurya nka tofu, tempeh n'ibinyamisogwe byagaragaje ko ibicuruzwa byiyongera mu bucuruzi, aho aya mahitamo ashobora gutanga amashuka meza yo guteka amafunguro agezweho kandi agezweho binyuze mu buryo butandukanye bwo guteka ibirungo no gutanga (tekereza: tofu yasogoswe mu ifunguro rya mu gitondo rya quesadilla, tempeh irimo uburyohe bwa bacon mu gice cyahumetswe na 'BLT', cyangwa ifu ya 'tuna mayo').
Guteza imbere ibicuruzwa byatsinze
Kugira ngo hakorwe ibicuruzwa bitandukanye bikurura abaguzi umwaka wose, atari abarya ibikomoka ku bimera gusa, ibigo bigomba gukurura abantu basanzwe - atari abagerageza ibikomoka ku bimera gusa nk'uko biteganyijwe muri Mutarama.
Ibi bivuze ko abantu bakomeza gutekereza ku bintu by’ingenzi, ubu bikaba bitanga amahirwe menshi yo gukura muri iki cyiciro kuko ubu buryo bwo kurya (kugabanya nkana ibikomoka ku matungo bikoreshwa, ariko ntibicike burundu) bukomeje kwiyongera.
Uretse kwibanda ku gushyira ibirango ku buryo budaheza kandi bushimisha bose, no kwemeza ko ibicuruzwa bifite ibiciro bihanitse, guteza imbere imiterere mishya kandi iryoshye by’ukuri bigomba kuba iby’ingenzi.
Hari igitekerezo gisanzwe mu baguzi (cyane cyane abakunda indyo yuzuye inyama kandi badakunze kugana ku bimera) ko abarya ibikomoka ku bimera cyangwa abarya ibikomoka ku bimera gusa bangana n’abarya ibikomoka ku bimera. Ni ngombwa guhangana n’iki gitekerezo binyuze mu gushyiraho uburyohe n’uburyohe byatekerejweho witonze - gutangiza ibicuruzwa bidasobanutse neza bitajyanye n’uburyohe cyangwa imiterere yabyo bizatera abaguzi kwiheba, bikabangamira kongera kugura ibicuruzwa, atari ibyo bikomoka ku bicuruzwa by’icyo kirango gusa, ahubwo no ku bindi bicuruzwa bisa nabyo muri icyo cyiciro.
Daria Pashkova, ushinzwe iyamamazabikorwa muri sosiyete ikora imisemburo ya Ohly, yashimangiye uburyo gushyira imbere uburyohe bwa umami bishobora kuba urufunguzo rwo kugera ku ntsinzi muri Mutarama no mu yindi minsi.
Yagize ati: “Amahitamo ashingiye ku bimera ni ingenzi mu gutuma gahunda yo kurya neza muri Mutarama irushaho kuba myiza; icyakora, hari ibicuruzwa byinshi bidafite uburyohe cyangwa uburyohe buhagije. Ibintu bikungahaye kuri Umami bishobora gufasha gutanga uburyohe bukenewe kugira ngo habeho amafunguro ashimishije ashingiye ku bimera.”
Guhanga udushya mu buryohe bwa Umami bishobora kandi kuzana inyungu nziza ku bicuruzwa byakozwe bifite "ubuhanga bwiza kuri wewe" ku isonga - nubwo byinshi mu gutangiza Veganuary bigamije guhuza n'iyi miterere no guhaza icyifuzo cy'amahitamo menshi ashingiye ku mboga kandi asukuye, bagomba gukora cyane kugira ngo barebe ko kugabanya sodium, ibinure byuzuye, isukari cyangwa inyongeramusaruro z'ubukorano bitabatera kumererwa nabi. Abaguzi b'iki gihe bakomeje kudashaka kureka.
Helen Zhang, inzobere mu kwamamaza mu kigo gicuruza ibikoresho bya Green Spring Technology, yabwiye The Plant Base ati: “Igura rya mbere rishobora kuba ryiza, ariko igura risubiwemo ni iry’ubwenge gusa. Ikoreshwa ryaryo rigomba gukemura ibibazo bisanzwe byo kutavuga no kumva mu kanwa mbere na mbere. Hanyuma, rigomba kongeramo 'ubwiza' - byaba uburyohe bwihariye, ibara karemano ryiza cyangwa inyungu ikomoka ku bimera.”
Yongeyeho ko kubaka porogaramu y'ingenzi bisaba ibintu bishobora kwagurwa, bifite ireme rihoraho kandi bishyigikiwe n'ubufasha bwizewe mu bya tekiniki.
Zhang yashoje agira ati: “Ibi bituma ibicuruzwa biri ku isoko muri Mutarama bisa n’ibyo muri Nyakanga, bikongera icyizere cy’abaguzi.”
Igihe cyo kohereza: Gicurasi-06-2026
