Umuyobozi w'amakuru
Nk'ikigo cy'umwuga cy'Abashinwa cyibanda ku kohereza hanze imbuto zumye mu turere dushyuha, twishimiye gutangiza ibicuruzwa byacu by'ingenzi —Ifunguro 100% ryumye ry'ibitoki byose muri firigo.Ntiyirengagiza intambwe zose zo gukata no gukata, nta nyongeramusaruro zongewemo mu gikorwa cyose cyo gukora. Bitandukanye n'ibikomoka ku bitoki byumye byakuwe ku isoko ry'isi, ubwoko bwacu bw'ibikomoka ku bimera bugumana imiterere y'ibitoki bishya, mu gihe bifunga hejuru ya 96% bya vitamine zabyo z'umwimerere, fibre n'uburyohe bwihariye bwo mu turere dushyuha. Kuva twabitangira ku mugaragaro muri Amerika ya Ruguru, Umuryango w'Ubumwe bw'u Burayi na Aziya y'Amajyepfo y'Uburasirazuba mu gihembwe cya kabiri cya 2026, ibyoherezwa byacu bya buri kwezi byoherezwa mu mahanga byarenze toni 150. Byahise biba ifunguro ryiza ku mbuga nkoranyambaga zo mu gace harimo TikTok na Instagram.
1. Ikoranabuhanga ryacu ryigenga rikoresha ubushyuhe buke, nta nyongeramusaruro zikoreshwa mu gikorwa cyose
Igitoki cyacu cyumye mu buryo bwa organic-cured-fried-based based gikuraho burundu uburyo gakondo bwo gukaranga no guteka mu buryo bushyushye cyane. Ahubwo, dukoresha uburyo bwo kwihutisha bukoresha -35°C. Nyuma yo gukaraba no kugabanya amazi, tugenzura neza ubushuhe bw'ibicuruzwa birangiye biri munsi ya 3%, hanyuma tukagera ku ngaruka zo "kubungabunga imiterere yuzuye, 100% by'intungamubiri zifunga". Ntitwigera twongeramo uburyohe bw'ubukorano, imiti irinda ubushyuhe cyangwa isukari y'ibishyimbo mu buryo bwose. Ibikoresho byose by'ibanze bitoranywa mu bitoki by'umwimerere bihinze mu buryo bw'umwimerere mu gihe cy'iminsi 8 mu gice cy'ibanze cy'ihinga ryacu, kandi igipimo cyo kuribwa cy'imbuto zose kigera kuri 100%.
2. Ibicuruzwa byacu bigurishwa cyane, bigaragarira mu buryo bwiza bwo kurya ibiryo biryoshye
Kuva aho igitoki cyacu cyumye gikonjeshejwe kigeze ku masoko yo mu mahanga, cyakoze neza cyane mu masoko menshi yo mu rwego rwo hejuru. Twagiye tubona icyemezo cy’ubuziranenge bw’ibikomoka ku bimera cya EU, icyemezo cy’umutekano w’ibiribwa muri Amerika (FDA) n’icyemezo cya HALAL. Mu maduka y’ibiribwa karemano yo mu Burayi, ingano y’ibicuruzwa byacyo yageze ku kigero cya 370% buri kwezi muri Nyakanga 2026. Kuri Amazon US, cyashyizwe mu bicuruzwa 3 bya mbere bigurishwa cyane mu cyiciro cya "imbuto zumye zikonjeshejwe". Abaguzi benshi bo mu mahanga basize ibitekerezo byabo bavuga bati "ni nko gukura igitoki gishya muri firigo", kandi amashusho ajyanye nacyo kuri TikTok yarebwe abantu barenga miliyoni 23.
3. Guteza imbere uruhererekane rw'inganda, bifasha imbuto nziza zo mu turere dushyuha kugera ku isi yose
Nyuma yo kugurisha cyane, twubatse uburyo bwo kugenzura ubuziranenge bw’ibihingwa bukora buri ntambwe kuva ku murima w’imbuto kugeza ku bubiko bwo mu mahanga. Twubatse ikigo cy’amakoperative y’ibitoki by’umwimerere bya mu 12,000, kandi dushyira mu bikorwa imicungire ihuriweho ku bipimo ngenderwaho byo gutera, gutoranya ibihingwa bikuze no gutwara ibitoki mu buryo bukonje. Ibi ntibikemura gusa ingorane zimaze igihe kinini ziterwa n’ibitoki bishya bishobora kwangirika no kugorwa no kubibika, ahubwo binatuma agaciro k’ibicuruzwa byacu kiyongeraho inshuro zirenga 6 ugereranije n’ibyoherezwa mu mahanga by’imbuto nshya. Kugeza ubu, ibicuruzwa byacu bimaze gukorera mu bihugu birenga 20 n’uturere, bigatuma abahinzi b’imbuto barenga 1,100 bo mu gihugu babona inyungu ihoraho.
4. Kwagura imiterere yacu itandukanye, bifungura isoko rishya
Bitandukanye n'ibikomoka ku bitoki byumye byaciwe, imiterere y'ibitoki byose iha umusaruro wacu uburyo bworoshye bwo kubikoresha. Abaguzi bashobora kubirya nk'ifunguro ryo hanze rigendanwa, cyangwa bakabikoresha nk'ibiryo byuzuzanya bisanzwe ku bana bato. Bashobora kandi kubisya no kubishyira muri yawurute, ibinyampeke cyangwa ibikoresho byo guteka kugira ngo bihuze n'ibyo abaguzi batandukanye bakeneye. Kuri ubu, twakoze SKU 3 z'uburyohe bw'umwimerere, uburyohe bwa matcha n'uburyohe bw'amata y'ibitoki, kandi tuzatangiza ibindi bicuruzwa byihariye ku masoko y'i Burayi na Amerika mu gihembwe cya kane cya 2026.
FQA
Q1: Ni irihe tandukaniro ry'ingenzi riri hagati y'igitoki cyawe cyumye mu buryo bukonje n'ibitoki bisanzwe byumye mu buryo bukonje ku isoko? A1: Igicuruzwa cyacu gikomeza imiterere karemano y'igitoki cyose nta nzira yo kugikata. Nta sukari, amavuta cyangwa imiti irinda ubushyuhe twongeramo, kandi igipimo cyo kubika intungamubiri kiri hejuru ya 96%, kiri hejuru cyane y'urwego rwa 60%-70% rw'ibicuruzwa gakondo byaciwe.
Q2: Ese ibicuruzwa byawe bishobora kuzuza amahame ngenderwaho y’ubuziranenge bw’ibiribwa ku masoko makuru yo mu mahanga? A2: Ibicuruzwa byacu byabonye ibyemezo mpuzamahanga bitandukanye birimo icyemezo cy’umwimerere cya EU, icyemezo cya FDA cya Amerika n’icyemezo cya HALAL, kandi byubahiriza byimazeyo amabwiriza agenga ibiribwa mu bihugu birenga 20 n’uturere two mu Burayi, Amerika, Aziya y’Amajyepfo y’uburasirazuba n’utundi turere.
Q3: Igihe cy'ibitoki byawe byumye mu gihe bikonjeshejwe kingana iki? A3: Iyo bifunze kandi bitagaragara ku bushyuhe bw'icyumba, igihe cyo kubibika gishobora kugera ku mezi 12. Ibi bikemura cyane ikibazo cy'uko ibitoki bishya byoroshye kwangirika kandi bigoye kubibika, kandi bikaba bikwiriye cyane mu gutwara ibintu mu ntera ndende no mu gucunga ububiko mu mahanga.
Q4: Ese ushyigikira serivisi za OEM zihariye? A4: Yego, dushobora gutanga serivisi zihariye zijyanye n'ibyo abakiriya bo mu mahanga bakeneye, harimo guhindura uburyohe, gushushanya amapaki ku giti cyabo, kwandika ikirango n'izindi serivisi, kugira ngo uhuze n'ibyo ukeneye mu buryo butandukanye mu buryo butandukanye.
Q5: Ni angahe ingano ntoya y'ibicuruzwa byoherezwa mu mahanga mu bucuruzi bwawe? A5: Ingano ntoya y'ibicuruzwa bisanzwe ni amakarito 100, kandi igihe cyo kubizana nyuma yo kwemeza ibyo bicuruzwa ni iminsi 15-20. Ku bakiriya b'igihe kirekire b'amakoperative, dushobora kumvikana ku buryo bworoshye bwo gutumiza no gutanga ibicuruzwa.
Q6: Ese ibicuruzwa byawe bikwiranye n'amatsinda yihariye nk'impinja n'abantu bakeneye isukari? A6: Yego rwose. Ibicuruzwa byacu ntabwo byongeramo isukari yo hanze, kandi isukari karemano yose ikomoka ku bitoki gusa nta bindi bintu by'inyongera. Iyo imaze kwinjizwa mu mazi ashyushye, ubukana bwayo burushaho kuba buringaniye, bigatuma iba ikwiriye cyane nk'ibiryo bisanzwe byuzuzanya ku bana bato ndetse n'amahitamo meza ku bantu bakeneye isukari.
Igihe cyo kohereza: Kanama-31-2026
